7 Golden eCommerce Tips


eCommerce — an industry both exciting and unknown at the same time.

7 Golden eCommerce Tips (ecommerce mobility)

Navigating through eCommerce complexities require long-term planning and guts to survive an increasingly competitive online world. Aden knows your struggles, so here are seven golden tips you need to keep in mind before setting the D-day.

7 Golden eCommerce Tips (Aden eCommerce Rocket Launch)

Launch only when ready
No matter how big or small the business is, venture into the wilderness of eCommerce always prepared and ready for all possible challenges, obstacles and hindrances. Unseen circumstances do bring a bump or two, but a carefully-crafted business plan steers the course, even through rough weather.

Tip: Be sure to get everyone involved from top to bottom, no suggestion, big or small, isn’t helpful.


7 Golden eCommerce Tips (King Content)Plan and make original content
“Content is king,” so says Bill Gates, but that was dated not 2016 but 1996! The rise of Google from obscurity to a preferred search engine since 2004 also marked the popularity of “search engine optimization” or SEO. Sounds scary for laymen, isn’t it? It does, but a quick check on how Google developed would tell you that the only secret to SEO is great, relevant content, all else second.

Tip: Just as “copying” will land you into trouble in college, so will it get you in trouble with “Google University.” Be sure to not just produce content, produce original, constantly-changing content.


7 Golden eCommerce Tips (Planning Ahead)Automatic processes, plan ahead
The “e” in eCommerce means a lot when formulating processes for your incoming business online. E for “electronic” implies a certain level of automation. Automation means easier, streamlined inputs and outputs, so user-friendliness must always remain key. It saves you time for other processes that matter, and environment-friendly too with less use of paper. But of course, there will always be room for manual audits seasonally.

Tip: Talk to your tech and computing personnel for available options for automation. It doesn’t have to be expensive, for open-sourcing gave us the miracle of free apps in beta or even full versions for free!


7 Golden eCommerce Tips (mCommerce)Go Mobile
And no, mobile does not always equate to mobile apps. While mobile apps give you liberty for monitoring mobile-based sales, it runs you the risk of lost investment due to low downloads and extra maintenance. In fact, please delay that mobile app until two to three years in operation. Thankfully, just mobile-optimizing your website will do the trick. The beauty runs with careful planning and of course, a great website template to work with.

Tip: Look out for add-ons or website apps you can embed to count usage and access from mobile devices. This may give you a timeframe in launching your store app.


7 Golden eCommerce Tips (foolproof switch)Regularly foolproof your system
Never play God, nothing man-made will ever be 100% perfect. All systems have loopholes or bugs, maybe not now, but sooner, it will manifest. Regularly updating not just your tech components, but also process workflows, will save you and your business. It would lessen emergency decisions nor even prevent you from arriving there in the first place. Just as meetings may sound preposterous to some, it does help you be aligned with the process.

Tip: Management should meet once a week in order to discuss recurring or new issues. While managers ought to meet with their subordinates at least once a month. Go grassroots, and it isn’t just meant for government.


7 Golden eCommerce Tips (local Christmas)Always remember local context
Regional pride exists in places like Southeast Asia as a consequence of colonialism, and does exist too in countries like Thailand, which was never colonized. Tailor-fitting your strategies in the local context attracts attention from otherwise untapped markets. But how about archipelago countries like Indonesia and the Philippines? Daily contextualization is impractical, but careful planning and a note on nuances would do them justice.

Tip: Have a list of major festivals in large locales like big cities and provinces. A greeting in their local language or even a locale-specific sale would boost site traffic, popularity and even website authority.


7 Golden eCommerce Tips (personal communication)Keep it “professionally personal”
Relax, infusing a bit of casual would not kill you. But yes, always keep a bit of respectable distance between you and your customers. Interspersing your usual press release and corporate news with relevant “breathers” or articles that attract or address your personal need goes a long way. It tells your customers that after all, your company is still composed of real people. Real people that understands their concerns, ergo, consistently good services.

Tip: Be in touch with the latest trends and current events, do articles like movie reviews on a blockbuster movie. But a simpler recourse can include answering comments on social media seasonally.


Bonus tip: Choose Aden. Here’s why, and don’t forget to send us a message, we’d love to hear from you.

Aden: From History to Making History


Aden: Not the Arab port city, but Southeast Asia’s fastest growing fulfillment firm.

Aden: From History to Making History (aden warehouse 1)

Google Search in 2014 would yield “Aden” results mostly from the history conflict-ridden Yemen’s once prosperous port of Aden. Aden, an order fulfillment and logistics company founded in Bangkok, draws inspiration from this medieval city. It was an ancient logistics hub for exports from spices and gems, even Thai ivory. Aden believes that the future of commerce and development lies in diverse but talent-rich Southeast Asia.

Aden: From History to Making History (aden warehouse 2)ASEAN eCommerce simplified
Aden today represents Thailand and Southeast Asia’s dream of eCommerce fulfillment fit for the diverse markets, comprised of a largely-untapped rural clientele. Aden: From History to Making History (aden warehouse 3)It was initially established primarily to complement the eCommerce platforms of Ascend Group, iTrueMart. It boasts of about 8,000 sq.m. of warehouse space to serve an initial 8,000 orders per day, with a peak of 17,000 orders.

A marked increase in online shopping among the younger customers and the BPO sector particularly in the Philippines, average orders peak to 20,000 a day. It represents a steady albeit slow shift towards door to door fulfillment.

Aden: From History to Making History (aden warehouse 4) In Thailand, Aden follows a delivery window of 1-2 days for urban and provincial deliveries. An average of 98% fulfillment and delivery for same day orders, only differing for larger appliances and equipment. The delivery service includes cash on delivery service, amounting to 50% of payment options in Thailand.

Aden’s success with iTrueMart enabled the company to expand to another Ascend Group subsidiary service, WeLoveShopping, and the first non-Ascend client, Tarad.

Expansion in the ASEAN
Success with Ascend and non-Ascend accounts gave an encouraging outlook towards expansions in Southeast Asia. Philippine warehouse operations from the Aden hub in Pasig, a sub-urban industrial commune east of Manila, operates on a nationwide basis. It primarily serves the iTrueMart customer base in the archipelago.

In order to support business to business (B2B) and business to client (B2C) operations of Ascend, Aden expanded to an end-to-end service. It specifically targets the open market potential towards expansion in the ASEAN economic corridor. Aden drives to kickstart and broaden eCommerce development in the region. It builds up underserved but potential eCommerce players from platform development to store management.

Aden: From History to Making History (aden warehouse 5)

As part of its expansion, Aden aims to establish key presences in Vietnam, Malaysia and Indonesia by 2017.