Bill Gates’ “Content is King” classic statement is more than just being search-friendly, it also means cold hard cash.
Appease the “Google gods”
Copy-pasting content from brand websites to your eCommerce platform might be the easier approach of populating content, but it might be doing more harm to your sales. While it’s a eneral principle that more items onboard attracts customers, it cannot be necessarily said of online commerce. While millions of cash are spent on artificial boosting, all you have to do is simply appease Google by placing unique content.
Populating unique content on your website also means a higher concentration of key words. What is a keyword and how relevant is it? Keywords are simply a group of words people input in Google or other search engines to look for an item. Heavier but nevertheless still organic placement of key words increases rankings but not only that, also the probability of being searched in the first place.
Increase sales prospect
While businesses bank on too much on branding, we should never forget why items sell: utility. Whether for fun or serious work, understanding also sells. After all, what’s the use of a Macbook, for example, with people always mobile? That’s where creativity does the trick, crafting unique cross-selling propositions that customers may have never though of. Again, on Macbook for “nomads?” Edit and store your best photos yet.
Engage your customers
The hallmark of a successful business is great customer service. Attracting customers is never an end in itself, but a means to kick start a working relationship with not just a customer but a loyal customer. But customer service is not just about answering calls, it’s also about engagement. Posting articles like how to’s or a review and comparison between smartphones, for example, transforms one-time buyers to loyal followers.
Surfing like a boss
Why be contented on steady sales, when you can rule online commerce? But, there would be no conquering to do if you bleed wads of cash just to wrestle every space in the internet for banner ads or YouTube video plugs. Producing unique content in form of blogs or articles, apart from classic product descriptions, increases your web authority. Simply put, people don’t just see you as an expert, but as “king” of the industry.
Marketing for dummies
Certainly, pictures (graphics and infographics at that) paint a thousand words, but which of these words would you want your customers to hear? For eCommerce websites, down to the simplest campaigns, there’s only one message we want customers to hear: BUY. Content and marketing strategies should always work hand in hand in attracting customers and encouraging to not just buy once, but always prefer you.
Magnet potential merchants
How you utilize contacts speak much about business efficiency, but forget crafty gimmicks. Reverse lead gen strategies from attracting to magnetizing clients. What’s the difference? Clients are as modern as you, they also look to the internet for better selling opportunities. Attracting clients mean wooing through theoretics, but magnetizing them means they come to you because they always see you in the internet!
However we define advantages of content writing, we will still be left with a 1001 more reasons why it will rock your sales and overall performance. Best of all, it can be done free with a dose of patience and of course, fulfilled and satisfied employees. Speaking of, you might want to check that one out too here.