Keep the Spirit Burning: Ascend Group’s Secret to Employee Satisfaction

Ascend Culture-5

Successful companies consider good customer service as a major keystone of growth, however, there’s one missing link.

Ascend Group's Secret (Ascend Culture)

Customer service may bring in continuous revenue, but employee satisfaction actually keeps it alive in the first place. Ascend Group drives to redefine not just online services but also the quality of employee life and career growth. With the launch of affiliates like Aden in the ASEAN, Ascend Group exports this unique culture of good employee relationship and high-spirited working environment.

How’s it done? Here are some examples we’ve found around Ascend ventures in the region:

Ascend Group's Secret (Ascend Culture 2)Monday breakfast  meals
Employees’ battle with the morning rush and traffic jam daily, and sometimes an intended skip of breakfast to meet the rush. Monday morning meets Ascend employees of Manila with a load free of breakfast. Cheese steak, clubhouse, bread and coffee, to simply eggs with a pleasure of bacon and hotdog are some of the company’s way of incentive to make sure that a new week gets a good kick start.

Ascend Group's Secret (Ascend Culture 3)Friday afternoon snacks
Thank God it’s Friday at Ascend’s free snacks and drinks. Mid-afternoon refreshments help each worker finish the Friday haste with joy and grace. Escape for a few minutes, breath out from today’s deadline rush, laugh for a while. Each worker at Ascend is given a little time to unwind amidst the fast pacing day. Perhaps adrink or two all the way can accomplish hardier tasks ahead.

Ascend Group's Secret (Ascend Culture 4)Game room facility
Game room at Ascend also functions as a recreation area used for variety of purposes such as parties, movie night, quick meetings and other casual use. Graphs and charts, heaps of inbounding items, and queueing customer calls might bring down employees and leave them drained after an intense day of work. It serves as an outlet to replenish, boost morale, and even improve camaraderie among the employees.

Ascend Group's Secret (Ascend Culture 5)Friday night specials
Board game battles, movie night, chips and drinks on a Friday night. Seasonally, these brings a much needed pause for a string of overtime work that sometimes eats up a weekend. These are just some of the activities during Friday evening conducted at Ascend office as stress reliever and a bit of past time while the employees are waiting for the perennial traffic jam to ease.

Ascend Group's Secret (Ascend Culture 6)Team building activities
Activities like in-between break for fun activities or taking the employees out of the office helps them eliminate distractions and simply have fun. Out-of-town with custom activities in corporate team buildings improve organizational productivity and identify team’s strengths and weaknesses. It is also a way of resolving personal issues among a particular group, improving the worker’s morale and leadership skills.

GAscend Group's Secret (Ascend Culture 7)enerosity Jar
Fostering teamwork also means teaching everyone how to share extra bit of blessings for others that may not enjoy as much. This is the spirit of why the “Generosity Jar” was placed, especially for employees that need extra food to get by another salary day. Candies, packaged food and other dry edibles can be placed inside designated jars. Now, even the counter-top itself now serves as one big jar.

Culture, or specifically “corporate culture,” is a continues process that goes through a bit of test and trials, but for sure, a culture that embraces employee welfare is on the road of success. Perhaps, we need to look at things on another perspective, or in the case of Ascend — the Kaizen perspective.

Ascend Group's Secret (Ascend Culture 8)

Is your company on the right track? Try these activities to take your employee satisfaction to a whole new level.

7 Golden eCommerce Tips


eCommerce — an industry both exciting and unknown at the same time.

7 Golden eCommerce Tips (ecommerce mobility)

Navigating through eCommerce complexities require long-term planning and guts to survive an increasingly competitive online world. Aden knows your struggles, so here are seven golden tips you need to keep in mind before setting the D-day.

7 Golden eCommerce Tips (Aden eCommerce Rocket Launch)

Launch only when ready
No matter how big or small the business is, venture into the wilderness of eCommerce always prepared and ready for all possible challenges, obstacles and hindrances. Unseen circumstances do bring a bump or two, but a carefully-crafted business plan steers the course, even through rough weather.

Tip: Be sure to get everyone involved from top to bottom, no suggestion, big or small, isn’t helpful.


7 Golden eCommerce Tips (King Content)Plan and make original content
“Content is king,” so says Bill Gates, but that was dated not 2016 but 1996! The rise of Google from obscurity to a preferred search engine since 2004 also marked the popularity of “search engine optimization” or SEO. Sounds scary for laymen, isn’t it? It does, but a quick check on how Google developed would tell you that the only secret to SEO is great, relevant content, all else second.

Tip: Just as “copying” will land you into trouble in college, so will it get you in trouble with “Google University.” Be sure to not just produce content, produce original, constantly-changing content.


7 Golden eCommerce Tips (Planning Ahead)Automatic processes, plan ahead
The “e” in eCommerce means a lot when formulating processes for your incoming business online. E for “electronic” implies a certain level of automation. Automation means easier, streamlined inputs and outputs, so user-friendliness must always remain key. It saves you time for other processes that matter, and environment-friendly too with less use of paper. But of course, there will always be room for manual audits seasonally.

Tip: Talk to your tech and computing personnel for available options for automation. It doesn’t have to be expensive, for open-sourcing gave us the miracle of free apps in beta or even full versions for free!


7 Golden eCommerce Tips (mCommerce)Go Mobile
And no, mobile does not always equate to mobile apps. While mobile apps give you liberty for monitoring mobile-based sales, it runs you the risk of lost investment due to low downloads and extra maintenance. In fact, please delay that mobile app until two to three years in operation. Thankfully, just mobile-optimizing your website will do the trick. The beauty runs with careful planning and of course, a great website template to work with.

Tip: Look out for add-ons or website apps you can embed to count usage and access from mobile devices. This may give you a timeframe in launching your store app.


7 Golden eCommerce Tips (foolproof switch)Regularly foolproof your system
Never play God, nothing man-made will ever be 100% perfect. All systems have loopholes or bugs, maybe not now, but sooner, it will manifest. Regularly updating not just your tech components, but also process workflows, will save you and your business. It would lessen emergency decisions nor even prevent you from arriving there in the first place. Just as meetings may sound preposterous to some, it does help you be aligned with the process.

Tip: Management should meet once a week in order to discuss recurring or new issues. While managers ought to meet with their subordinates at least once a month. Go grassroots, and it isn’t just meant for government.


7 Golden eCommerce Tips (local Christmas)Always remember local context
Regional pride exists in places like Southeast Asia as a consequence of colonialism, and does exist too in countries like Thailand, which was never colonized. Tailor-fitting your strategies in the local context attracts attention from otherwise untapped markets. But how about archipelago countries like Indonesia and the Philippines? Daily contextualization is impractical, but careful planning and a note on nuances would do them justice.

Tip: Have a list of major festivals in large locales like big cities and provinces. A greeting in their local language or even a locale-specific sale would boost site traffic, popularity and even website authority.


7 Golden eCommerce Tips (personal communication)Keep it “professionally personal”
Relax, infusing a bit of casual would not kill you. But yes, always keep a bit of respectable distance between you and your customers. Interspersing your usual press release and corporate news with relevant “breathers” or articles that attract or address your personal need goes a long way. It tells your customers that after all, your company is still composed of real people. Real people that understands their concerns, ergo, consistently good services.

Tip: Be in touch with the latest trends and current events, do articles like movie reviews on a blockbuster movie. But a simpler recourse can include answering comments on social media seasonally.


Bonus tip: Choose Aden. Here’s why, and don’t forget to send us a message, we’d love to hear from you.