8 Reasons Why Great Unique Content Sells

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Bill Gates’ “Content is King” classic statement is more than just being search-friendly, it also means cold hard cash.

8 Reasons Why Great Unique Content Sells (Workspace Writing)

 

8 Reasons Why Great Unique Content Sells (Google)Appease the “Google gods”
Copy-pasting content from brand websites to your eCommerce platform might be the easier approach of populating content, but it might be doing more harm to your sales. While it’s a eneral principle that more items onboard attracts customers, it cannot be necessarily said of online commerce. While millions of cash are spent on artificial boosting, all you have to do is simply appease Google by placing unique content.

8 Reasons Why Great Unique Content Sells (File Search)Easier searchability
Populating unique content on your website also means a higher concentration of key words. What is a keyword and how relevant is it? Keywords are simply a group of words people input in Google or other search engines to look for an item. Heavier but nevertheless still organic placement of key words increases rankings but not only that, also the probability of being searched in the first place.

8 Reasons Why Great Unique Content Sells (Sales Choices)Increase sales prospect
While businesses bank on too much on branding, we should never forget why items sell: utility. Whether for fun or serious work, understanding also sells. After all, what’s the use of a Macbook, for example, with people always mobile? That’s where creativity does the trick, crafting unique cross-selling propositions that customers may have never though of. Again, on Macbook for “nomads?” Edit and store your best photos yet.

8 Reasons Why Great Unique Content Sells (Customer Engagement)Engage your customers
The hallmark of a successful business is great customer service. Attracting customers is never an end in itself, but a means to kick start a working relationship with not just a customer but a loyal customer. But customer service is not just about answering calls, it’s also about engagement. Posting articles like how to’s or a review and comparison between smartphones, for example, transforms one-time buyers to loyal followers.

8 Reasons Why Great Unique Content Sells (Surf)Surfing like a boss
Why be contented on steady sales, when you can rule online commerce? But, there would be no conquering to do if you bleed wads of cash just to wrestle every space in the internet for banner ads or YouTube video plugs. Producing unique content in form of blogs or articles, apart from classic product descriptions, increases your web authority. Simply put, people don’t just see you as an expert, but as “king” of the industry.

8 Reasons Why Great Unique Content Sells (Marketing Dummy)Marketing for dummies
Certainly, pictures (graphics and infographics at that) paint a thousand words, but which of these words would you want your customers to hear? For eCommerce websites, down to the simplest campaigns, there’s only one message we want customers to hear: BUY. Content and marketing strategies should always work hand in hand in attracting customers and encouraging to not just buy once, but always prefer you.

8 Reasons Why Great Unique Content Sells (Magnet Merchants)Magnet potential merchants
How you utilize contacts speak much about business efficiency, but forget crafty gimmicks. Reverse lead gen strategies from attracting to magnetizing clients. What’s the difference? Clients are as modern as you, they also look to the internet for better selling opportunities. Attracting clients mean wooing through theoretics, but magnetizing them means they come to you because they always see you in the internet!

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However we define advantages of content writing, we will still be left with a 1001 more reasons why it will rock your sales and overall performance. Best of all, it can be done free with a dose of patience and of course, fulfilled and satisfied employees. Speaking of, you might want to check that one out too here.

4 Reasons Why Your Company Should Blog

Man reading on his tablet (4 Reasons Why Your Company Should Blog)

What used to be simply an online personal journal, corporations are now turning to blogs.

Company Blog (Figures)

 

Blogs are as old as the internet itself, but it only saw advent in the Southeast Asian senses in 1998. Most were anchored on platforms like LiveJournal. Both have since been overtaken by WordPress and Blogspot.

Even corporations are ditching their hard copy newsletters for blogs. Why? An obvious benefit is that publishing online costs less than printing a thousand pamphlets, while some adopted an environment-friendly CSR. This paperless approach gives them credibility, or perhaps an excuse to cut cost on paper wastage. While in countries such as the Philippines, Thailand, Malaysia and Indonesia, almost half of the populations are online.

Here’s why you should start blogging now:
Company Blog (Web traffic)Drives and converts traffic

Blogs in your website increase your search engine optimization (SEO) ranking, as it provides a platform for infusing search-friendly keywords. More relevant keywords and articles in your blog means more site traffic and provides you a bigger space or possibility of being found by scouting potential clients. While traditional lead gen dictates you build connections, online blogs reverses the process and connects interested leads to you!

Company Blog (Credibility)Establishes credibility
Client trust and industry credibility are two things that cannot be established overnight. Though a correlation can be made from the University of Miami study that talkative kids tend to be more successful or get hired to better jobs in adulthood. Think about talking your way into credibility. “Corporate talkativeness” should be translated to writing abundantly about what you’re good at, and blogs provide that needed platform.

Company Blog (Investment)Marketing investment
Blogs form a cost-effective measure in launching or complementing low-key or test campaigns. Think less of artificial boosting; relevant content is key, local context does magic too. It tows the line between an award-winning campaign or a total PR disaster. Experiences like that of Ace Hardware in the Philippines last April 2016, shows what magic content curation and building can do to marketing.

Company Blog (Relationship)Fosters customer relationship
As with any relationship, building relationships involves a constant stream of concise, informative and relevant exchange of ideas. While we may not be able to visit or invite clients over for coffee and perhaps, even chat with random followers on the street, blogs provide a conversation starter. Make sure your blog has a curated comments section for you to start a talk, and perhaps give info’s on how to reach you soonest.

Company Blog (Journal)

Best news yet? Blogging doesn’t have to be an everyday matter. Just whip out content or articles twice a week to create anticipation and consistency.

7 Golden eCommerce Tips

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eCommerce — an industry both exciting and unknown at the same time.

7 Golden eCommerce Tips (ecommerce mobility)

Navigating through eCommerce complexities require long-term planning and guts to survive an increasingly competitive online world. Aden knows your struggles, so here are seven golden tips you need to keep in mind before setting the D-day.

7 Golden eCommerce Tips (Aden eCommerce Rocket Launch)

Launch only when ready
No matter how big or small the business is, venture into the wilderness of eCommerce always prepared and ready for all possible challenges, obstacles and hindrances. Unseen circumstances do bring a bump or two, but a carefully-crafted business plan steers the course, even through rough weather.

Tip: Be sure to get everyone involved from top to bottom, no suggestion, big or small, isn’t helpful.

 

7 Golden eCommerce Tips (King Content)Plan and make original content
“Content is king,” so says Bill Gates, but that was dated not 2016 but 1996! The rise of Google from obscurity to a preferred search engine since 2004 also marked the popularity of “search engine optimization” or SEO. Sounds scary for laymen, isn’t it? It does, but a quick check on how Google developed would tell you that the only secret to SEO is great, relevant content, all else second.

Tip: Just as “copying” will land you into trouble in college, so will it get you in trouble with “Google University.” Be sure to not just produce content, produce original, constantly-changing content.

 

7 Golden eCommerce Tips (Planning Ahead)Automatic processes, plan ahead
The “e” in eCommerce means a lot when formulating processes for your incoming business online. E for “electronic” implies a certain level of automation. Automation means easier, streamlined inputs and outputs, so user-friendliness must always remain key. It saves you time for other processes that matter, and environment-friendly too with less use of paper. But of course, there will always be room for manual audits seasonally.

Tip: Talk to your tech and computing personnel for available options for automation. It doesn’t have to be expensive, for open-sourcing gave us the miracle of free apps in beta or even full versions for free!

 

7 Golden eCommerce Tips (mCommerce)Go Mobile
And no, mobile does not always equate to mobile apps. While mobile apps give you liberty for monitoring mobile-based sales, it runs you the risk of lost investment due to low downloads and extra maintenance. In fact, please delay that mobile app until two to three years in operation. Thankfully, just mobile-optimizing your website will do the trick. The beauty runs with careful planning and of course, a great website template to work with.

Tip: Look out for add-ons or website apps you can embed to count usage and access from mobile devices. This may give you a timeframe in launching your store app.

 

7 Golden eCommerce Tips (foolproof switch)Regularly foolproof your system
Never play God, nothing man-made will ever be 100% perfect. All systems have loopholes or bugs, maybe not now, but sooner, it will manifest. Regularly updating not just your tech components, but also process workflows, will save you and your business. It would lessen emergency decisions nor even prevent you from arriving there in the first place. Just as meetings may sound preposterous to some, it does help you be aligned with the process.

Tip: Management should meet once a week in order to discuss recurring or new issues. While managers ought to meet with their subordinates at least once a month. Go grassroots, and it isn’t just meant for government.

 

7 Golden eCommerce Tips (local Christmas)Always remember local context
Regional pride exists in places like Southeast Asia as a consequence of colonialism, and does exist too in countries like Thailand, which was never colonized. Tailor-fitting your strategies in the local context attracts attention from otherwise untapped markets. But how about archipelago countries like Indonesia and the Philippines? Daily contextualization is impractical, but careful planning and a note on nuances would do them justice.

Tip: Have a list of major festivals in large locales like big cities and provinces. A greeting in their local language or even a locale-specific sale would boost site traffic, popularity and even website authority.

 

7 Golden eCommerce Tips (personal communication)Keep it “professionally personal”
Relax, infusing a bit of casual would not kill you. But yes, always keep a bit of respectable distance between you and your customers. Interspersing your usual press release and corporate news with relevant “breathers” or articles that attract or address your personal need goes a long way. It tells your customers that after all, your company is still composed of real people. Real people that understands their concerns, ergo, consistently good services.

Tip: Be in touch with the latest trends and current events, do articles like movie reviews on a blockbuster movie. But a simpler recourse can include answering comments on social media seasonally.

 

Bonus tip: Choose Aden. Here’s why, and don’t forget to send us a message, we’d love to hear from you.